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Research papers

Sponsorship and donation

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jay Perlstein, Sylvère Piquet
June 15, 1985
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Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sponsorship-and-donation


Research papers

Sponsorship and donation (French)

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research
Authors: Jay Perlstein, Sylvère Piquet
June 15, 1985
×

Citation

Perlstein and Piquet (1985a, June 15). Sponsorship and donation (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sponsorship-and-donation-french-


Research papers

Advertising, promotions and direct marketing

The paper begins with an analysis of the spectacular development of the direct marketing Europe and the United States, followed by an examination of the causes of this development. The second part of the paper stresses the crucial importance of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Sylvère Piquet
June 15, 1981
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Citation

Piquet, S. (1981a, June 15). Advertising, promotions and direct marketing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/advertising-promotions-and-direct-marketing


Research papers

What role should research play during an economic crisis? (French)

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
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Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis? (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-french-


Research papers

What role should research play during an economic crisis?

The aim of this paper is to indicate a path different from that shown in previous studies done on the economic slowdown, taking into account the real changes which have occurred in the field of advertising research, and notably in the relationship...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Sylvère Piquet, Marie-Reine de Jaham
June 15, 1979
×

Citation

Piquet and de Jaham (1979a, June 15). What role should research play during an economic crisis?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-role-should-research-play-during-an-economic-crisis-


Research papers

The changing role of advertising campaigns in French market

The object of this study is an attempt to answer this fundamental question, and to try to grasp and define the changing role of advertising campaigns. The first part will consist of an analysis of the changes in the 1970's, which can be understood...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Sylvère Piquet
June 14, 1978
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Citation

Piquet, S. (1978a, June 14). The changing role of advertising campaigns in French market . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-changing-role-of-advertising-campaigns-in-french-market-